High-Intent Targeting, High-Value Results: Classic Roofing's PPC Success Story
Roofing
Classic Roofing needed to generate high-quality, high-intent leads in a competitive market without wasting ad spend on low-converting traffic.
A targeted PPC strategy turned a $980.31 ad spend into a $50,000 contract, delivering a 5,100% return on ad spend from a single lead.
About the Business
Classic Roofing operates in Columbia, SC with over 20 years of roofing expertise. They specialize in roof installations, repairs, replacements, and maintenance, using high-quality materials to ensure long-lasting protection. GAF-certified services include gutters, siding, and fascia work with complimentary inspections and lifetime warranties.
The Challenge
Classic Roofing needed a reliable way to generate high-quality leads in a competitive roofing market where ad spend can quickly be wasted on low-intent clicks. The objective centered on reaching actively searching homeowners rather than casual browsers, minimizing wasted budget.
The Solution
A highly targeted PPC campaign was developed using high-intent 'Roofing Services' keywords to capture users who were ready to take action. The strategy emphasized relevance optimization and audience targeting to prioritize qualified traffic.
The Results
The campaign delivered a major win by converting a single lead into a $50,000 roofing contract. With modest ad investment of $980.31, the focused strategy generated substantial revenue — a 5,100% return on ad spend — demonstrating targeted timing effectiveness.
